We may collect personal information about you that you voluntarily supply to us when you purchase from a Swimways Website, register a product, sign up to receive coupons or promotional information, sign up to follow our blog or other form of social media, respond to surveys, enter a contest or promotion sponsored by us. Such personal information may include, but is not limited to your name, phone number, street address, and email address. On any page that collects personal information, we will specifically describe what information is required in order to provide you with your requested product or service. We also collect records and copies of your correspondence, if you contact us. In addition we collect details of your transactions, which may require you to provide certain financial information before you place an order.
The Swimways Corporation also uses demographic and interest based tracking and reporting through Google’s Analytics Demographics and Interest Reporting. This information is collected anonymously, and in no way is used to obtain personally identifiable information. We may also collect details about your visit to the Swimways Websites and information about your computer, including your IP address, operating system and browser type.
Swimways Websites may provide you with links to other sites. Although you may access these websites through Swimways Websites, Swimways Corporation is not responsible for the privacy practices of third parties or the content of linked sites.
Use and Disclosure of Personal Information
We will use your personal information to improve our sales and marketing efforts, to analyze site usage, to improve our content and product offerings, and enhance our services to you.
We use interest and demographic information that is collected on our website to better understand our consumers, shopping behaviors, and to provide and enhance our sales, marketing, and advertising efforts, as well as to enhance content, product offerings, and services to you.
The information that is collected in conjunction with Facebook Inc. is used to provide a better understanding of the behaviors of our consumers, better measurement, enhanced marketing efforts, and a better product and service offering.
We may also use your personal information, such as your email address or telephone number to contact you regarding products and/or services that may be of interest to you, to advise you of product recalls and/or replacements, to respond to an inquiry, comments or suggestions that you have submitted to us, to fulfill any order that you place, to notify you about your order, shipping or account, to fulfill any other purpose for which you provide it, in any other ways we may describe when you provide the information, and for any other purpose with your consent.
We may disclose aggregated information about our users and information that does not identify any individual without restriction.
We may also disclose information that we collect or you provide to our subsidiaries and affiliates, to contractors, service providers and other third parties we use to support our business, with your consent, or for any other purpose disclosed by us when you provide the information.
Why do we ask for your date of birth on the product registration page?
For two reasons:
First, we like to understand the demographics of our customers. Understanding your age, sex, geographical location, etc. helps us to better understand our customers and create products for you in the future.
Second, websites soliciting information are required to comply with the Children’s Online Privacy Protection Act (COPPA). COPPA requires that we obtain permission from parents before we knowingly collect information from children under the age of 13. Swimways Corporation does not knowingly collect or retain any information from children under 13. If a child attempts to register a product on our site, we will turn down the registration and ask that a parent register for them.
We respect your privacy and ability to choose whether to share information with us. If you receive information from us that you prefer not to receive, you may opt-out from receiving these communications, by choosing the opt-out feature associated with our marketing emails. Choosing to opt-out from our marketing emails will suppress future mailings from being sent to you from our database.
If you would like to opt out of demographic or interest based tracking and reporting, you can download and utilize the Opt-out Browser Add-On, provided by Google. This browser extension is available publicly and free of charge by Google, and can be downloaded at the following link: https://tools.google.com/dlpage/gaoptout/
For more information on opting out of other Google ads and services, please visit: https://support.google.com/ads/answer/2662922?hl=en
If you would like to opt-out of cookies, web beacons, and other similar technologies that is used to provide information to third parties, other measurement services, and targeted ads, you can visit the following website: www.aboutads.info/choices/
Corporate Legal Obligations
We reserve the right to disclose personal information when needed to comply with the law or legal process, cooperate with investigations or purported unlawful activities, to identify persons violating the law, or persons connected with unlawful activities.