Based in Virginia Beach, Virginia, Swimways Corp. is a privately owned leisure and recreational water products manufacturer whose mission is making free time more fun through innovation. It is a company rich in traditional values and respected for the quality and integrity of its products and services. With distribution in more than 20,000 storefronts, it markets three unique brands: SwimWays®, Kelsyus® and COOP®. The company’s diverse staff is passionate about developing fun and engaging products for kids and adults.
We are equally passionate about making sure kids are comfortable in and around the water and believe learning to swim is an important life skill. We have been helping to teach kids to swim for over 40 years through our line of swim training products,SwimWays Swim Steps™. In January 2007, the SwimWays brand entered a corporate partnership with Operation Smile, a charitable organization that provides free surgeries to repair cleft lip, cleft palate and other facial deformities to children around the globe. Through the purchase of Swim Steps products, our customers have helped us reach over $1 million dollars in donations for this cause dear to our hearts.
Our goal is simple: to continue to provide you with the most entertaining and fun products that feature the very best value, quality, style and innovation you have come to expect from the SwimWays, Kelsyus, and COOP and now, Spongex brands.